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Lean Startup Methodology: From Idea to Market Success

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Description

Content

Introduction to the Lean Startup Methodology

•Overview of the Lean Startup Methodology and its key principles

Customer Development

•How to conduct effective customer interviews and surveys to validate your ideas

Minimum Viable Products (MVPs)

•Understanding the concept of MVPs and how to develop them effectively

Product-Market Fit

•Understanding the importance of product-market fit and how to achieve it

Scaling and Growth

•Strategies for scaling and growing your product once you have achieved product-market fit

Capstone Project

•Final project: Developing a complete lean startup plan for a real-world product idea, including customer development, MVP development, product-market fit, and growth strategies

•Peer review: Reviewing and providing feedback on peers’ final projects

Labs

The course will include labs to help students apply their learning to real-world situations, such as:

• Analyzing case studies of successful startups that have used the methodology and achieved product-market fit

• Conducting customer interviews and surveys to validate a hypothetical product idea

• Developing a minimum viable product

• Developing a growth plan for your product idea

Assessments

The course will include a mix of formative and summative assessments to help students gauge their understanding of the material and track their progress. Examples of assessments include:

1. Quizzes and short answer questions to test understanding of key concepts and principles.

2. Lab exercises and projects to assess students’ ability to apply their learning to real-world scenarios.

3. Summative assessments to evaluate overall mastery of the Lean startup principles and best practices.

Pedagogy

The Lean Startup methodology course will use a variety of pedagogical techniques to engage and challenge students, including:

1. Lectures and presentations to introduce new concepts and principles.

2. Small group discussions and exercises to promote collaboration and peer learning.

3. Individual and group projects to help students apply their learning to real-world scenarios.

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