From Idea to Market Success

Name: From Idea to Market Success
Price: 99 USD
Rating: 4 (1 reviews)

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Eric Ries' Book, the Lean Startup, has shed lights on what makes the success of startups. The "Lean Startup Methodology: From Idea to Market Success" course is designed to teach students how to apply the principles of the Lean Startup Methodology to bring their ideas to market successfully. Students can expect to learn about customer development, minimum viable products (MVPs), product-market fit, and other key concepts, as well as participate in labs and exercises to apply their learning to real-world scenarios. By the end of the course, students will have developed the skills and knowledge necessary to validate their ideas, build successful MVPs, and achieve market success.

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Original price was: $149.00.Current price is: $99.00.

Lecture Duration

3 hours

Last Updated

25 May 2024

Students Enrolled

1

Total Course Time

3 weeks

Posted by

Marc Israel

Certification

Preview Certificate

Content

Introduction to the Lean Startup Methodology

Overview of the Lean Startup Methodology and its key principles

Customer Development

How to conduct effective customer interviews and surveys to validate your ideas

Minimum Viable Products (MVPs)

Understanding the concept of MVPs and how to develop them effectively

Product-Market Fit

Understanding the importance of product-market fit and how to achieve it

Scaling and Growth

Strategies for scaling and growing your product once you have achieved product-market fit

Capstone Project

Final project: Developing a complete lean startup plan for a real-world product idea, including customer development, MVP development, product-market fit, and growth strategies

Peer review: Reviewing and providing feedback on peers' final projects

Labs

The course will include labs to help students apply their learning to real-world situations, such as:

• Analyzing case studies of successful startups that have used the methodology and achieved product-market fit

• Conducting customer interviews and surveys to validate a hypothetical product idea

• Developing a minimum viable product

• Developing a growth plan for your product idea

Assessments

The course will include a mix of formative and summative assessments to help students gauge their understanding of the material and track their progress. Examples of assessments include:

1. Quizzes and short answer questions to test understanding of key concepts and principles.

2. Lab exercises and projects to assess students' ability to apply their learning to real-world scenarios.

3. Summative assessments to evaluate overall mastery of the Lean startup principles and best practices.

Pedagogy

The Lean Startup methodology course will use a variety of pedagogical techniques to engage and challenge students, including:

1. Lectures and presentations to introduce new concepts and principles.

2. Small group discussions and exercises to promote collaboration and peer learning.

3. Individual and group projects to help students apply their learning to real-world scenarios.

Marc Israel

4.5 4.5

Student(s)

Founder, Coach, Podcaster, Investor

About the Instructor

Marc Israel is an Entrepreneur, Thought Leader, Lecturer and Public Speaker, with more than 30 years of success across the IT industry. Leveraging extensive experience in technical leadership for small and large organizations, Marc is a valuable asset for companies requiring expert assistance with next stage development, business planning, competitive positioning, and value-add through IT actionable strategy. His broad areas of expertise include digital transformation, cloud enablement, blockchain and artificial intelligence, for technical and organisation leadership. Throughout his founder and executive career, Marc has spent 17 years at Microsoft, where he held the position of CTO for Sub-Saharan Africa. In 2018, he founded Aetheis, a technology startup aim at helping organization transform by embracing innovative technologies like Artificial Intelligence and Blockchain. Marc attained his degree in Robotics and Engineering from École Superieure d'Ingénieurs en Électrotechnique et Électronique in Paris. He has completed INSEAD and Wharton Executive Education (with distinction) programs. Marc is the recipient of the National Champion of Public Speaking Award at the Mauritius Convention (2010, 2013, 2015, and 2021). He is fluent in French and is the author of 21 technical and non-technical books, including his latest "Private, Hybrid, and Public Clouds".

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Course Curriculum

Start Testing Your Knowledge
- Case Studies of Successful and Failed Startups 7 days
Section 1 : Introduction to Lean Startup Methodology
- What is the Lean Startup Methodology? 00:30:00
- Quiz 1 – TRONLSM231 00:15:00
- Lab: Case study analysis of successful Lean Startup companies 00:30:00
- Personal reflection on how the Lean Startup Methodology can be applied to your own projects and ideas 7 days
Section 2 : Customer Development
- Introduction to customer development 00:20:00
- Identifying customer pain points 00:20:00
- Quiz 2 – TRONLSM231 00:15:00
- Lab: Case study analysis of successful Lean Startup companies 00:30:00
- Assignment: Analysis of customer feedback and development of customer personas 7 days
Section 3: Minimum Viable Products (MVPs)
- Designing and testing MVPs 00:40:00
- Quiz 3 – TRONLSM231 00:15:00
- Lab: Building an MVP 7 days
- Assignment: Analysis of MVP feedback and iteration planning 7 days
Section 4 : Introduction to product-market fit
- Measuring product-market fit 00:30:00
- Quiz 4 – TRONLSM231 00:05:00
- Lab: Conducting surveys and analyzing data 7 days
- Assignment: Development of a product-market fit plan for your own project or idea 7 days
Section 5 - Scaling and Growth
- Introduction to scaling and growth 00:15:00
- Strategies for scaling and growth 00:30:00
- Quiz 5 – TRONLSM231 00:15:00
- Lab: Analyzing growth metrics and planning for growth 7 days
- Assignment: Development of a scaling and growth plan for your own project or idea 7 days
Capstone Project
- Final project: Development of a complete lean startup plan for a real-world product idea Peer review: Feedback and review of other students’ final projects 7 days
- Reflection and assessment: Personal reflection on learning outcomes and progress throughout the course 00:15:00