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Eric Ries' Book, the Lean Startup, has shed lights on what makes the success of startups. The "Lean Startup Methodology: From Idea to Market Success" course is designed to teach students how to apply the principles of the Lean Startup Methodology to bring their ideas to market successfully. Students can expect to learn about customer development, minimum viable products (MVPs), product-market fit, and other key concepts, as well as participate in labs and exercises to apply their learning to real-world scenarios. By the end of the course, students will have developed the skills and knowledge necessary to validate their ideas, build successful MVPs, and achieve market success.
Lecture Duration
3 hours
Last Updated
25 May 2024
Students Enrolled
1
Total Course Time
3 weeks
Posted by
Certification
Content
Introduction to the Lean Startup Methodology
Overview of the Lean Startup Methodology and its key principles
Customer Development
How to conduct effective customer interviews and surveys to validate your ideas
Minimum Viable Products (MVPs)
Understanding the concept of MVPs and how to develop them effectively
Product-Market Fit
Understanding the importance of product-market fit and how to achieve it
Scaling and Growth
Strategies for scaling and growing your product once you have achieved product-market fit
Capstone Project
Final project: Developing a complete lean startup plan for a real-world product idea, including customer development, MVP development, product-market fit, and growth strategies
Peer review: Reviewing and providing feedback on peers' final projects
Labs
The course will include labs to help students apply their learning to real-world situations, such as:
• Analyzing case studies of successful startups that have used the methodology and achieved product-market fit
• Conducting customer interviews and surveys to validate a hypothetical product idea
• Developing a minimum viable product
• Developing a growth plan for your product idea
Assessments
The course will include a mix of formative and summative assessments to help students gauge their understanding of the material and track their progress. Examples of assessments include:
1. Quizzes and short answer questions to test understanding of key concepts and principles.
2. Lab exercises and projects to assess students' ability to apply their learning to real-world scenarios.
3. Summative assessments to evaluate overall mastery of the Lean startup principles and best practices.
Pedagogy
The Lean Startup methodology course will use a variety of pedagogical techniques to engage and challenge students, including:
1. Lectures and presentations to introduce new concepts and principles.
2. Small group discussions and exercises to promote collaboration and peer learning.
3. Individual and group projects to help students apply their learning to real-world scenarios.
Student(s)
About the Instructor
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Course Curriculum
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- Case Studies of Successful and Failed Startups 7 days
-
- What is the Lean Startup Methodology? 00:30:00
- Quiz 1 – TRONLSM231 00:15:00
- Lab: Case study analysis of successful Lean Startup companies 00:30:00
- Personal reflection on how the Lean Startup Methodology can be applied to your own projects and ideas 7 days
- Introduction to customer development 00:20:00
- Identifying customer pain points 00:20:00
- Quiz 2 – TRONLSM231 00:15:00
- Lab: Case study analysis of successful Lean Startup companies 00:30:00
- Assignment: Analysis of customer feedback and development of customer personas 7 days
- Measuring product-market fit 00:30:00
- Quiz 4 – TRONLSM231 00:05:00
- Lab: Conducting surveys and analyzing data 7 days
- Assignment: Development of a product-market fit plan for your own project or idea 7 days
- Final project: Development of a complete lean startup plan for a real-world product idea Peer review: Feedback and review of other students’ final projects 7 days
- Reflection and assessment: Personal reflection on learning outcomes and progress throughout the course 00:15:00
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